Cooking Wildo

The Swedish brand Wildo® offers the perfect combination of functionality, durability, and sustainability for all outdoor enthusiasts. Its story began back in 1979, when it was founded out of a need to create practical, lightweight, and reliable gear for demanding outdoor conditions. Since then, Wildo has been committed to ensuring that every product is easy to use, compact, and durable enough for repeated use even in the harshest conditions.

The brand’s strength lies in its deep connection to nature and the Swedish tradition of Allemansrätt—everyone’s right to freely roam the outdoors. It is precisely this approach that is reflected in the brand’s philosophy: to create products that allow people to fully enjoy the outdoors while respecting the environment.

Since 2017, Wildo has introduced the Wildo Green line, which uses more sustainable materials without compromising on quality or lightweight design. Thanks to this, you can choose gear that is not only practical but also more environmentally friendly.

The brand’s success stems from a combination of an innovative approach and real-world experience—from outdoor enthusiasts to a former captain in the Swedish Army. The result is products that meet high standards for functionality, reliability, and durability.

An iconic example is the Fold-A-Cup® collapsible cup, which has become a symbol of smart design and was even included among notable products in the publication “Rethink” by designer Tom Dixon. Wildo thus proves that even a simple solution can have a global impact.